Equity could be used to define

Equity could be used to define a companies potential to reach a customers value proposition. Brand equity is the commercial value, derived from consumer perception of the brand rather than from the product or service itself (Business dictionary, 2015) combining this notion with C2C marketing, consumers are given a connection to an established famous brand (Burberry) from a source they know and trust, that knows the brands value. A blog post entitledWhy Cosmetics Brands Must Embrace Age Specific Marketing, discusses the concept of target marketing produce to age specific demographics (Emily Saka, 2012) based on its potential to craft marketing concept of direct relevance..

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